Josh Holloway - Drenched in Cool Water!

Davidoff Cool Water recently named "Lost" star - Josh Holloway - as the newest face of its men's fragrance collection. The Coty-owned company cited Holloway's personality and "intimate relationship with water" as reasons for his selection.


And if these two print ads that were released are any indication - what a good selection it was! Holloway is a former male model - before he hit is big as Sawyer. So he definitely has the background for the job. Plus - he does make the "wet look" look DAMN good!

Now if we can just get Matthew Fox to model for underwear or something.....right?

Enjoy!
(source)